Along with the change and development of technology, the internet and, accordingly, the social media, there have been unusual changes in some related fields. One of these areas was certainly advertising. The advertisements that we used to see years ago only on the radios, on the billboards and later on the televisions are now including social media is always in front of us.
After starting to use social media, there are users who become phenomenal with a process that develops spontaneously, as well as users who are especially phenomenal because it is an income tool. Works they used or discovered via social mediainfluencers and influencers who share with their followers is a valuable advertising door for companies.
Ad tag is not required to be placed on every work proposal
Germany has valuable decisions regarding social media. One of these decisions is about social media phenomena. In the decision of the German court, the works suggested by the phenomena in the social media in which conditions the advertisement is has been delineated. According to the decision, if the shared work has a return to the phenomenon or if it is clearly understood that it is an advertisement, it must put an advertising tag on the post.
Accordingly, the phenomena will be able to tag the brand of the work in the photos they share on Instagram and direct them to the Instagram account of the work. In the decision, it was stated that it is not necessary to mark social media content containing work suggestions, photographs and tags as advertisements. It was stipulated that the tags that are the subject of speech should not direct users to the companies’ website or directly to the link of the work.