Facebook has announced that it will make a huge investment of 1 billion dollars to support content producers on its platforms. With this investment, content producers are rewarded for the original and successful content they produce. Can receive certain amounts of payments from Facebook.
Payments that will be presented with different concepts, ‘bonus programs’ will be given if certain criteria are met. Bonus programs, which are not available to everyone at the moment, will expand their scope over time, according to the statement from Facebook.
There are different bonus programs for Facebook and Instagram:
As you know, Facebook is not a platform that is on the agenda especially in terms of ‘content production’, it would not be wrong to say that it is active only at the point of game broadcasts. . However, it is possible that there will be a movement with Facebook’s new bonus programs. The first of the bonus programs currently available for invite-only creators In-Stream bonus. With the In-Stream bonus, publishers on Facebook will be eligible to receive bonus payments for four months if they use the in-stream advertising feature.
Yet another bonus program for Facebook Stars Challenges. With this bonus program, publishers on the platform will get paid as they reach certain goals. Payments will occur monthly and continue for three months.
The first bonus program we see on Instagram is for IGTV. IGTV didn’t have the effect Facebook imagined on Instagram, but Facebook seems to want to change that. IGTV ad feature
In the bonus program, which will be valid for content producers who activate , content producers will be able to earn income from the advertisements in their videos. In addition, a one-time payment will also be made when the advertising feature is first activated. The feature is currently only available in the US.
Bonuses are also available for live streaming and Reels. on air content creators reaching some goals will get badges and get bonuses. Content producers who pass certain stages by producing original and creative content for Reels will have the chance to earn bonuses. These bonuses, which will be given under the name of the Reels Summer bonus program, based on the performances of reels videos will take shape.