is one of the leading brands in the rapidly growing foldable smartphone market. Samsung launched a new era of innovation when it introduced its first foldable smartphone. Since then, Samsung has continued to redefine what is expected from a foldable smartphone; He is successful in taking photographs, connecting and communicating.
Consumers today more than ever demand smartphones that offer the flexibility to work, play, share and switch between all other tasks. They want smartphones that are powerful for multitasking and can make entertainment immersive. In order to meet this need, Samsung offers two different foldable form options, designed for smartphone features that can change from person to person, to consumers.
Galaxy Z Series opens up new possibilities
Many things can be done with foldable smartphones, thanks to the large screen space, flexibility and multitasking capability they offer. It is possible to use the Galaxy Z Fold2 with its home screen open to play games, watch videos or perform multiple tasks as in a tablet experience. Galaxy Z Fold2 users, who love the tablet-sized screen of their phones, state that this screen feature is the main reason they prefer this device. They use the Galaxy Z Fold2 for hands-free video calling, reading e-books, playing games, replying to emails, and working on documents more efficiently, with a 7.6-inch screen size.
Galaxy Z Flip users, on the other hand, state that they like the stylish and fashionable design of the device, which can be folded to fit in the palm and turn into a large-screen smartphone when opened. The iconic design and compact form are the most important reasons why users choose the Galaxy Z Flip. Users also enjoy using the Flexible Mode, which allows them to take photos and videos in new ways. The Galaxy Z Flip screen can be given a perfect angle for hands-free video calling, too.
These experiences continue to improve. Many of the most popular apps are already tailored for the most efficient use on foldable smartphones. The number of compatible apps also continues to increase. With Flexible Mode, which enables the device screen to be used at a folded angle just like a laptop, users can discover new ways to watch their favorite YouTube channels, video chat over Google Duo, and watch TV series while chatting with friends.
Users are very interested in foldable smartphones
Research also reveals the intense interest in foldable smartphones. The worldwide foldable phone market is expected to triple this year alone compared to last year. According to a study conducted last month, half of US consumers say that the next device they will buy may be a foldable smartphone. It is stated that three of every four foldable smartphones sold worldwide this year belong to Samsung. According to the corporate Galaxy Z Fold2 consumer research commissioned by Samsung, the user satisfaction rate of the Galaxy Z Fold2 is 96 percent and 9 out of 10 people who use the device state that they will buy a foldable smartphone again.
Starting to play a pioneering role in the first widescreen smartphones nearly a decade ago, Samsung envisioned the potential of widescreen smartphones to offer users more in many aspects, from gaming to watching videos and working. In the past decade, the average screen size of smartphones has nearly doubled. Today, widescreen devices have become the standard.
Samsung is working to make foldable smartphones accessible to everyone
As part of its efforts to make foldable smartphones more accessible, Samsung has recently developed new and creative ways for users to experience this. It ran campaigns on its latest foldable smartphones and offered foldable smartphone owners access to Z Premier, its comprehensive and dedicated customer support service, with exclusive benefits. In addition, a Try and Buy program has been implemented for Galaxy Z Series buyers to see if the foldable device technology is suitable for them. Thanks to this program, users who have experienced Galaxy Z Flip or Galaxy Z Fold2 have adapted to their devices at even higher rates.