Investing in Publishme by Nazara, India-based Game Company 1
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India-based gaming and sports media platform Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA) announced that it has signed a preliminary contract for its investment in Publishme, the largest game marketing agency in the Middle East and Turkey. Nazara will own a 69.82 percent majority stake in Publishme, in addition to the primary investment in the company.

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Operating in India, Africa and North America, Nazara will add the MENA region to its strong geographies with the Publishme step. With this investment, Nazara will gain geography-specific capabilities in areas such as freemium, gamified learning and esports.

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Publishme CEO Özgür Özalp said the following about Publishme and Nazara joining forces:

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“We are delighted to join Nazara and lead the company’s goals in the MENA region. MENA is one of its fastest growing markets, with an estimated market size of $4.8 billion and over 160 million players. Our partnership with Nazara is uniquely challenging to sustain the growth of the gaming industry in the region. The network will offer global reach and local services.”

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Nazara Technologies Founder and General Manager Nitish Mittersain said, “MENA is an important geography for us and this acquisition will help us position ourselves as an important player in the region. Since Publishme, especially dear Özgür Özalp, will share their experiences in the MENA region and” “We’re excited to join the Friends of Nazara network,” he said.

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The Friends of Nazara network consists of established gaming companies in which Nazara has a majority stake and continues to work actively with existing founders and management teams. These companies include Nodwin Gaming and SportsKeeda at Esports Next Wave Multimedia, developers of the largest mobile-based cricket simulation game World Cricket Championship (WCC), and Paper Boat Apps, developers of the popular gamified early learning app Kiddopia.

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