Seeing their favorite colors like fuchsia, pink or purple on the product is enough for women to purchase that product.
I think that ‘iPad Keyboard Case Station HOT PINK’ has become so popular because of this reason.
Its color is really attractive. Because of the fact that women pay attention to the color harmony of their clothes and accessories, they probably think that they can use this iPad case with almost anything.
I think the features of the case has the second importance. Although it seems like an ordinary protective case, it shows its difference with its battery support and keyboard feature