Netflix is the most effective user of social media and viral ad is known as a company that manages to do the job very well. world famous phenomenon La Casa de Papel’
For the final period of , the company organized an activity that will be talked about a lot.
The 100 viewers who shared the most spoilers about the series in Italy were detected by Netflix. Afterwards, these individuals were invited to an event for a special screening of the series. Afterwards Netflix in a very troll way prevented these viewers from giving spoilers.
They deceived Madrid by saying:
100 guests, who were said to be going to Madrid for the special screening, which will start at the same time with the new period of the series, got on the plane unaware of anything. Then, through the aircraft’s speakers. Professor’s, the audience realized that their route was not Madrid.
Airplane with spectators for 5 hours remained in the air, while the passengers watched the new parts of the series. However, since their electronic devices were in airplane mode, they could not randomly share information from the series during this process.
Without actually offending Netflix viewers to prevent them from giving spoilers followed such a path. In the age of social media, content that will upset the audience and reveal their curiosity beforehand is frequently shared.
Spoiler issue growing:
According to previous research, it is seen that the shares on the internet about a series 12%. 5 spoilers consists of the kind of content named. Moreover, this situation becomes even more awesome during the first broadcast of the series.
“No Spoiler Heist” After the activity, Netflix also released a video. You can watch the video from the contact below.