With the development of technology, advertisements began to be published under the name of virtual advertising in sports competitions. The purpose of these ads is to reach different target audiences by publishing different ads according to the countries where the matches are broadcast. To give the simplest example, there were physical advertisements in football matches in the past, no matter which country the match is watched. everyone in the world gets the same ads would see. Nowadays, the situation is quite different.
With the addition of digital billboards to sports competitions, sponsors began to publish localized advertisements for different countries. Mostly What we saw in Formula 1 racesThese virtual advertisements gradually began to be used in football, volleyball and baseball matches. The fact that the same football match showed different ads on 4 different channels in the past days attracted the attention of football lovers and these moments went viral on reddit.
The video that went viral on social media, especially on Reddit:
As you can see from the video above, different ads are shown according to the countries in a live match. The purpose of virtual advertisements, which are mostly applied in international sports competitions, is to reach different target audiences from each country. For example, for a football fan who lives in Turkey and watches the match. only famous abroad and it may be meaningless to see a brand that is not located in Turkey, but together with the virtual advertisement, we can see the advertisements of the products in our own country, which further increases the value of the sponsor brand whose advertisement is published. By watching the video below, you can take a look at dozens of football matches featured in virtual advertisements.