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Take-Two CEO Strauss Zelnick likes to talk and criticize Game Pass and similar subscription services whenever he gets the chance. Zelnick, who did not miss the opportunity at Take-Two’s fiscal year meeting, once again stated that his views on not adding new games to subscription services such as Game Pass have not changed.
“Our views on this subject have changed. We think the subscription model makes sense for old catalog games. But it certainly doesn’t make sense for new games. For a business model to be meaningful in the entertainment world, it must work for both the creators of that entertainment and the consumers of that entertainment. “Adding catalog games to services can make sense for publishers, but also for enthusiastic consumers who want access to a wide range of products. But if you’re putting a new game on the system, it’s much harder to make sense of the economic side.”
Zelnick also says that consumption habits in streaming services such as Netflix that offer linear entertainment are much different from interactive entertainment.
“In linear entertainment, consumers consume, for example, 150 hours of programming per month, which is probably for more than 100 different names. In interactive entertainment, consumers consume, for example, 45 hours per month, but this is for one, two, maybe four games. So definitely 100 games So, from a consumer perspective, we can say that these subscription models are meaningless for most consumers as well.”
Zelnick says that despite these statements, they are open-minded, offering their catalog games to subscription services, and even offering some new games, albeit rarely. One of them must be Grand Theft Auto V. The game, which was added and removed from Game Pass in time, and then re-added, will soon be out of service again.
However, it is possible to deduce from these statements that Take-Two has no intention of giving its relatively new games to services such as Game Pass.