Tokyo 2021 Olympics Begins 1
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After more than a year of devastation caused by the pandemic, the Olympic games in Tokyo; will stage stories of heroism, nostalgia and inspiration needed all over the world. Stories of ingenuity and overcoming challenges will bring positivity and hope back after months of uncertainty. And for Turkey, a great struggle and high expectations for medals and victory in many branches will cause great excitement.

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And globally, like other major sporting events, the Olympics is an important time for brands. Twitter is also ready for the Olympic games and is crafting new products and solutions to enhance the conversation around the Olympic games, advising brands on how best to prepare for action on the way to Tokyo and during the games.

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First place to hear news from Tokyo 2021 Olympics: Twitter

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According to Twitter research from 2019, Twitter has become the number one platform where people expect to hear new stories from Tokyo. Twitter has fueled this momentum with a 59% increase in the proportion of young adults Tweeting about sports in 2021, with the notable and sustained increase in virtual engagement on sports. This is interesting even as Tweets posted in the gaming category in May 2021 increased by 73% compared to the previous month. Although the events are open to a limited number of spectators, it still seems exciting for people to watch them simultaneously from the screen. Considering that 60% of the users who participated in the survey on Twitter, have followed the said events on television after seeing the content on this platform, it falls into place more.

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Twitter brings instant activity notifications to life

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Twitter is making product enhancements to best explore content and chat about moments by putting conversation at the center of the Olympic games. These improvements include the addition of new topics that will provide users with the latest content about their favorite sports, teams and athletes. Twitter will offer instant activity notifications to update people in real time so they can understand what’s going on. The Olympic games will be all over Twitter – Search, Event Pages and Trends – and there will be a dedicated posting spot that selects popular, real-time content and information from Tokyo. Fans prefer Twitter to follow live sporting events because they want to know what’s happening on and off the pitch in real time.

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So what brands can do, here are Twitter’s suggestions

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Twitter has learned a lot during the uncertainty and complexity of marketing throughout the pandemic. Twitter has combined some of this past learning with the current context of the conversation on Twitter to create guidelines for advertisers, here are some tricks;

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1. Show your support

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Before and during the event, Twitter encourages brands to increase positivity by prioritizing the opportunity to grow unique, uplifting and inspiring stories through campaign messaging and creativity. These can include athletes’ backgrounds, exciting competitive results, moments of cultural unity, and more.

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2. Practice self-awareness

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Consider, through the eyes of the people who use your products, whether your planned sponsorship and relationship to the games are related to the day-to-day conditions of the pandemic. The community of your marketing and communications teams and brand throughout the pandemic; Consider what he has done in recent months to support his industry, employees and customers, and consider what role this plays in your overall creative message.

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3. Continue with the conversation

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Being aware of what’s being said about your brand allows your teams to capitalize on positive trend moments while also responding authentically to real-time events related to your brand’s presence. Twitter, your brand; has a range of tools, product features, and insight capabilities that can help your communications and agency teams stay up-to-date on the latest events and conditions and navigate your responses to them.

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4. Plan for flexibility

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If the games don’t go as planned, it’s important to be upfront about how your brand will accept and respond to these changes, while also setting your tone, creative message, and media strategies. As you execute these scenario plans, consider each of your components of sponsorship from teams to countries to athletes and more, and consider how these might be questioned or viewed in light of unplanned circumstances.

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5. Think about what people need to know and how you can help

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As part of your scenario planning, consider what benefits or support your brand could offer fans and consumers if conditions change during the Olympic games. These components are important to keep in mind: frontline staff and healthcare professionals, local customers and employees in Japan, athletes your brand is associated with, and countries of origin.

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