Xbox Series X and Xbox Series S seems to resonate with Japanese consumers in Japan, the home of Sony. At least the head of the Asia region of Xbox Jeremy Hinton
According to this is the case.
The Xbox hasn’t had much success in Japan since its debut and has had poor sales. But Hinton said that the area is now ” Xbox’s fastest growing market worldwide” and stocks are usually ” in a few minutes“, this situation started to change now that he said he was out of stock.
Speaking to IGN Japan, Hinton said last year, with high sales figures from Japanese consumers who had avoided Xbox consoles in the past, ” extraordinary growth” he said he saw.
Hinton, ” There is no doubt that demand is definitely increasing in Japan, and from the data I can see, a really high percentage of consoles have been purchased by people who have never owned Xbox consoles in the past.“. In addition, Hinton announced that, in another encouraging news for Microsoft, those who bought an Xbox console in the past have now switched to Series X and Series S.
Hinton,” And the next segment of console-buying consumers is upgrading from the Xbox 360, a very successful generation for us in Japan” he said. So we see strong leading indicators in terms of reaching new people. Demand is definitely higher, we’re seeing stocks run out in minutes.”
Hinton also says that the “thin white box” is more in demand than the Xbox Series X. This shows that the Xbox Series S finds more response among Japanese consumers.
Hinton also added, “There’s more content created by Japanese developers in our ecosystem right now than we’ve ever had at any point in our history. I think we have more indie development kits in Japan than ever before, and there’s a lot of talent and a growing indie scene in Japan.” says.
In short, Microsoft seems very pleased that their new consoles are attracting attention in Japan. It also works hard to encourage more Japanese talent to develop for Xbox. Upcoming titles such as Yakuza games, Dragon Quest, Final Fantasy, and Scarlett Nexus show that Xbox is on the right track when it comes to Japanese developer support – the company now needs to keep that momentum going.